Our Stories


Consciously Kind Women - Emily

We spoke to Emily about her philanthropic side hustle and where she meets like-minded people who are interested in protecting the environment and social impact.

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Consciously Kind Women - Gret

Our Consciously Kind Women series is an exploration into the lives of the women who inspire us. We have talked to a diverse collection of women who are leading the way in kinder business and sustainable living. They have shared their secrets and advice with us. 

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Our Curated Vintage

Some of the used denim that arrives  at our recycling plant still has lots of life left in it - beautiful vintage pieces that we know someone would love to wear. We rescue these pieces, repairing them if necessary, so that you can buy one-off, original vintage jeans directly from us. 

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Our Handwoven Textiles

Pakistan’s tradition of weaving on hand looms goes back 5,000 years. Wanting to preserve that heritage and skill, we have installed antique looms in our factory and employed local artisan hand weavers, who make small runs of fabric for our collections on these looms. Depending on the complexity of the pattern, it can take up to two hours to weave a single yard of fabric. We also weave our denim wastage into new fabrics to create one-off special pieces. 

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