Our Stories


Our Curated Vintage

Some of the used denim that arrives  at our recycling plant still has lots of life left in it - beautiful vintage pieces that we know someone would love to wear. We rescue these pieces, repairing them if necessary, so that you can buy one-off, original vintage jeans directly from us. 

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Our Handwoven Textiles

Pakistan’s tradition of weaving on hand looms goes back 5,000 years. Wanting to preserve that heritage and skill, we have installed antique looms in our factory and employed local artisan hand weavers, who make small runs of fabric for our collections on these looms. Depending on the complexity of the pattern, it can take up to two hours to weave a single yard of fabric. We also weave our denim wastage into new fabrics to create one-off special pieces. 

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