We believe in jeans done the right way for the planet, for the people who make them and for you.

Up to two-thirds of the garments impact on the environment is realised at the design stage so, to reduce our impact on the environment, we source eco-friendly fabrics and components.
We have our materials and facilities independently certified by third parties. It is important to us that the improvements we make to our products and processes are benchmarked and quantifiable.

Each pair of our jeans is made using denim from our mill, ensuring transparency in social and environmental reponsibility. all of our denims are made using a blend of GOTS certified organic and recycled cotton certified yarns from our GRS certified recycling plant, no virgin or non organic cotton ever is ever used.
By using only our own yarns and denim we also dramatically reduce our carbon footprint as our facilities are located in the same geographical region.


Recycled cotton is our hero fibre. It is repurposed from either pre or post-consumer cotton waste that would otherwise go to landfill and is the most sustainable cotton fibre according to the Sustainable Apparel Coalition's HIGGS Index. Using recycled cotton, as compared to virgin cotton, in our denim gives us an immediate saving of 98% of the energy used and 100% of the water used. This is huge and adds up to 8 bath fulls of water per jean. Our recycled cotton comes from our mill partner's in-house shredding plant which is a stones throw from the spinning facility and mill.
After recycled cotton we love organic cotton. Organic cotton is grown in a way that uses methods and materials that lessen the impact on our environment, it doesn’t use any harmful chemicals and the production also benefits soil rather than damaging it. The production of organic cotton fabric uses less energy, releases fewer greenhouse gases and due to the improved soil quality, uses significantly less water. The GOTS certification not only looks at the environmental impact of the growing cotton organically but also the social standards for the workers and by purchasing organic cotton which is GOTS certified, you know that the people who create your fabrics are paid a living wage and fairly compensated for their hard work. 
We added hemp into collection º3 and we have not looked back. Hemp is an important fabric that has gained popularity in recent years due to its wonder properties that can benefit the environment when compared to other materials. It is a much less thirsty crop than conventional cotton, up to a quarter of the water in fact. It also used less land that cotton to grow in. Hemp is also know to enrich the soil it is grown in, it is very durable and the whole plant can be used with the leaves and hurts being ploughed back into the soil to replenish the soil fertility for the next crop. A short growing season and deep root system allows for aeration and constant improvement of soil structure. It really is a wonder crop!
We source our hemp from France, so although it has a longer distance to travel to our spinning facility we are assured by means of it's OCACIA certification that no pesticides, phytosanitary products, GMOs or irrigation is used in the cottonized process.
We chose not to use conventional elastane in our products - ever. We select alternatives such as eco-made elastane and roica - premium degradable stretch yarns that are kinder on the environment and use less harmful chemicals in their production. We will continue to select the most innovative and less impact yarns available to us. The industry is changing fast and part of our commitment is to be leaders and early adopters of more sustainable options as they become available.


Our entire collection is consciously designed to reduce our impact on the planet and all of our components are carefully researched and selected to help us create the most sustainable products possible.
The FSC certification is considered the "gold standard" designation for wood harvested from forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable.
Our jacron paper back patches are biodegradable, vegan and are verified by OEKO-TEX to ensure they have been tested for harmful substances beyond national and international requirements.
Our metal trims are made by YKK using their environment-friendly finish, which does not involve an electrical plating process, reducing the amount of water and electricity used and eliminating the use of hazardous substances. Every 1000 kg of hardware saves the average electricity consumption for one family over 20 days. Our zippers are also supplied by YKK and use recycled polyester instead of virgin polyester, helping plastic from landfill.
We use only certified organic cotton or recycled polyester for our labels. Our pocketing has recycled content and our washcare labels are made from our own pocketing off-cuts, helping us reduce waste. 
We are committed to having no single use vigrin plastic in our processes. We source compostable packaging from material that conforms to the harmonised European standard EN 13432, a globally known standard that defines the technical specification for the compostability of bioplastics products. Part of our commitment is to continually look at the best option for shipping that guarantees long life whilst having the least environmental impact.
For special products we have partnered with NOWDPD, a charity working with disadvantaged members of the community and who who take our dead-stock denim from our mill and turn it into a denim pouch which you can re-use. Read more about NOWDPD here.


Remember our jeans are carefully made by people we care about and are designed to last. But if you feel your jeans have completed their journey with you, we won't take it personally. In fact, we'll take them back through our Circle Back initiative and send them to Thrift+, our charity partner. As a thank you for participating, you'll receive credit to spend with us.
For more information on our Circle Back initiative and the other ways we work towards our Circular Mission read here.


Our mill employs the latest technological developments to reduce water and hazardous waste and is a world leader in sustainable processes and fabrics:
ZERO WASTE WATER - our mill uses proprietary techniques to eliminate waste water from dyeing and finishing processes, saving 4800 liters of water per meter 
LASER MACHINES - we use laser machines for our vintage look fades and rips. Laser machines help us ensure workers safety, eliminate water waste and are energy efficient.
OZONE MACHINES - we say no to hazardous hypo-chloride bleach,using ozone machines instead for vintage fades.
JEANOLOGIA SCORES - we use the EIM or Envionmental Impact Measuring tool from Jeanologia to monitor each denim items impact on the workers and our planet. Our latest collection º4 achieved 100% low impact scores on all denim products. For more information on EIM scores read here.
POTASSIUM PERMANGANATE - or PP spray. We don't and won't use PP in our production, instead we get those natural vintage fades using advanced laser technology and ozone machines, eliminating both hazardous chemicals and water waste.
BLEACH - we ozone wash instead of using hazardous hypo-chloride bleach.
Did you know that nearly a quarter of the water a jean uses during its life cycle comes from home laundering? For our top tips on how to wash your jeans kindly please read here.


We centre everything we work towards and all of our partnerships around three of the United Nations Sustainable Development Goals:
Gender Equality - Empower Women and Girls and ensure their equal rights.
Reduce Inequalities - Support the marginalised and disadvantaged.
Responsible Consumption and Production - recycled paper, plastic, glass and aluminium.
Read more about our partnerships here and how by working with them we are underpinning these development targets.


At seventy + mochi we understand that the production of clothes has an impact on both people and the planet. That is why we have made it our mission to make denim the right way. We are committed to using kind practices. We will be monitoring how our code of conduct is upheld. Our transparent supply chain helps us to do this but we understand that this can be a work in progress. We promise to work towards continuous improvement.
The below certifications help us ensure that the health and safety of our team is priority no.1. As a consciously kind denim brand one of our key considerations is our employees wellbeing and that of all the people throughout our supply chain. As we are on the ground in our facilities daily we are in the unique position to be able to connect with our team and see first hand how they go about their work. We also ensure that we pay every employee a living wage. With good management and kind practices we aim to look after our workers but these external certifications help us ensure that we are being held accountable and are fully transparent.



The SA8000 Standard is the world’s leading social certification program. It is an international certification standard that encourages organisations to develop, maintain and apply socially acceptable practices in the workplace.
SA 8000 certification addresses issues including forced and child labour, occupational health and safety, freedom of association and collective bargaining, discrimination, disciplinary practices, working hours, compensation, and management systems.
As well as setting workplace standards worldwide, SA 8000 also embraces existing international agreements, including conventions from the International Labour Organisation, the Universal Declaration on Human Rights and the United Nations Convention on the Rights of the Child.


Having a simple supply chain gives us full the transparency to make consciously kind choices that are mindful of the planet and its people. The factory that produces seventy + mochi denim has been in our family for over 70 years.
We are helping to pioneer a manufacturing process that reduces water energy and harmful chemical consumption as well as designing out waste.
Our facilities have the below certifications on top of the ones already mentioned above:
ISO - certifies that a management system, manufacturing process, service, or documentation procedure has all the requirements for standardisation and quality assurance. 
GLOBAL ORGANIC TEXTILE STANDARD - The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.
ORGANIC CONTENT STANDARD - The Organic Content Standard (OCS) applies to any non-food product containing 95-100 percent organic material. It verifies the presence and amount of organic material in a final product and tracks the flow of the raw material from its source to the final product.
RCS AND GRS CERTIFICATIONS - The recycled content in our denim is third-party certified. Global Recycled Standard and Recycled Claim Standard are international, voluntary standards that set requirements for third-party certification of recycled input and chain of custody, set by the Textile Exchange.
CONTENT CLAIM STANDARD - The Content Claim Standard (CCS) provides companies with a tool to verify the content of specific input materials. Each organisation along the supply chain is checked by an independent third party. Any type of input material may be claimed. The CCS is the foundation for all of Textile Exchange's chain of custody standards.
CRADLE TO CRADLE GOLDCradle to Cradle Certified™ is a globally recognised measure of safer, more sustainable products made for the circular economy. We introduce our first cradle to cradle products in our second collection and continue to add to our cradle to cradle certified lines.