We are constantly working towards a circular production model and to reduce our waste.
We also strive for all of the products we make to have the least impact possible on our planet. We believe in transparency at every step of the process so to help us track our denim products impact and to be able to communicate this to you we use Jeanologia's EIM tool.
EIM stands for Environment Impact Measurement and is a software that specifically measures a garments sustainable credentials, having assessed the environmental impact in 4 categories:
The software then gives us a traffic light score:
94% of our first collection drop scored LOW IMPACT. We are consciously working towards achieving the LOW IMPACT rating on 100% of our product by 2021.