Seventy + Mochi

Our Origins
seventy + mochi is a tribute to family and community, to traditional craftsmanship and working women. Named after the address of the shop our grandparents opened in 1949 in Karachi, Pakistan, it is a constant reminder that great things come from small beginnings.



Our Collection
our philosophy
our philosophy

Seasonless, long-lasting, design-led denim made using recycled materials, kinder production methods and designing waste out is at the heart of what we do.
We are a vegan brand and commit to never using products derived from animals.
our philosophy

Our Denim
Our Denim

We believe in denim done the right way - for the planet, for the people who make it and for you.
Our Commitment
Our Commitment
make fashion circular

make fashion circular
We are proud to have joined The Jeans Redesign project, an initiative by the Ellen MacArthur Foundation to help transform the way jeans are produced by making them last longer, easily recyclable, and produced in a way that is better for the environment and the people who make them.
Our Commitment
make fashion circular
